Enterprise positioning
Quality centered, innovation driven, and aiming to enhance social life and culture as the aviation industry.
Corporate mission
To provide high-quality home product services and improve the living space of people‘s families.
Corporate vision
To build the first furniture brand in China and establish a world-class furniture enterprise.
Enterprise purpose
With home furnishings as the main business, we are committed to the research and development, design, manufacturing, sales, and service of furniture.
Corporate philosophy
Continuous innovation, pursuit of excellence, honesty as the foundation, and serving society.
Corporate values
Communication creates value, responsibility creates the future.
Enterprise Service Concept
Treat customers as family members, treat cooperation as siblings, and create win-win through service
Enterprise Quality Policy
Full Participation, Continuous Improvement of Quality Management System, Ensuring Product Quality